Best Website Builder for Candle Makers in 2025

Best Website Builder for Candle Makers: Our Recommendation

Our #1 recommended website builder for candle makers is Shopify. Its featured collections tool makes it easy to highlight your top sellers or new items, and the Shopify website builder makes it easy to add products, edit pages, and add anything your online store might need to thrive.

Using the Shopify Website Builder for Candle-Making Websites

To create a successful website for your business, it’s important to understand your goals.  The primary aims when building a candle-making website will be to:

• Display your products.
• Build your brand through social media.
• Create an online home for new customers to find your business.

You can accomplish all of this and more with the Shopify Website Builder. Even better, its intuitive design means first-time users can create a website in just a few hours. 

To get started, you simply need to select a design theme and then begin adding your products. 

Here’s an example of what we mean:

As you can see in the above screenshot, the straightforward interface makes adding products to your online store a simple process. From here, you’ll arrive on a page where you can add a product name and description as well as upload an image. You’ll want to make sure you have high-quality product images, and then you can input the price and inventory numbers and even set up shipping options. 

The entire Shopify website-building platform operates on this simple click-to-add premise. There’s no special formatting or coding required.

Many entrepreneurs have had success building a brand following on social media. Shopify allows users to integrate social media and sell products directly through their websites. 

This is an example of what we mean:

As shown in the screenshot above, you can select “Theme settings” and then “Social Media” from the left-hand menu to add your social media icons to your website’s footer. 

Facebook and Instagram serve as huge marketplaces for selling and promoting your brand. With Shopify, your products will automatically sync to Facebook and Instagram, and you can easily create shoppable posts and ads. 

Shopify will even track and manage your ad campaigns with Facebook. 

These are just a few of the sophisticated, yet simply presented ecommerce solutions built into the Shopify Website Builder. It’s why we rate it #1 for ecommerce.

Getting Started With Shopify

One of the other major benefits of the Shopify Website Builder is the ease of getting started. All you have to do to begin your free trial is enter in your email, a password, and the name of your shop. Shopify will then ask you a quick series of questions to better customize your shop theme. Fill out the sections accordingly and select “Handcrafts” for the industry you operate in.

Once you click “Enter my store,” you’ll be taken to your Shopify dashboard, where you can begin creating your online shop.

Shopify’s builder uses your answers to better understand your business name and type so as to construct a theme that’ll best suit your business.

Once here, you can begin to customize the theme to match your branding or choose a new one entirely. There are ways to begin adding products, connecting to social media to sell on other platforms, and even ways to collect customer emails for future alerts and sales campaigns.

Depending on the level of customization that you would like to do, you can continue to add, change, and move things around until you have your dream website!

Cons of the Shopify Website Builder for Candle-Making Websites

While this website builder is our recommended pick for candle makers, it’s not totally flawless. There are a few things that may push certain users to other builders. These cons include:

• Higher Fees — Shopify created its website builder with ecommerce in mind, so we assume you plan to make online sales if you’re considering this platform. But if you haven’t yet built a customer base to offset the costs, running a Shopify store may strike you as too expensive. If so, you might be tempted to look at platforms with fewer upfront costs like Zyro or GoDaddy. Shopify does, however, offer an alternative solution: Shopify Lite. For a much lower monthly fee, Shopify Lite users can sell through their existing websites by adding a Shopify “Buy” button rather than building a full online store with Shopify. 
• Limited Payment Flexibility — Shopify allows you to integrate more than 70 payment channels, such as PayPal and Google Pay. But these payment gateways often come with a 2% transaction fee. For some users, navigating the options may seem confusing and the fees can add up. One solution is to use Shopify Payments, operated by Stripe, for which there are no fees. But this free service comes with some limitations. Shopify Payments isn’t available in every country. While most users will feel the sales they capture using a Shopify store will offset the platform’s transaction fees, those who want another option might check out Wix. 

For more information on the Shopify Website Builder, check out these articles:

• Shopify Website Builder Review
• How to Make a Shopify Website
• How to Use the Shopify Website Builder
• Shopify Website Builder Pricing and Plans
• Shopify Website Examples

Web.com

Like most website builders nowadays, Web.com enables users to quickly create a functional website without needing to write a single line of code. It also includes an extremely affordable signup offer for the first month, which allows for time to learn the platform before having to truly pay for it. As one of the first website builders available on the internet, it has also perfected the art of drag-and-drop functionality and includes fast uptimes, allowing your site to be better optimized for search engines. 

The problem is that Web.com hasn’t entirely updated with the times. Its templates feel a bit outdated, and there are moments when using the editing tool feels a little less intuitive than it does on more modern platforms like GoDaddy, Wix, or Squarespace.  Additionally, despite the low cost of premium plans at signup, these prices skyrocket after the first monthly billing cycle. This may make it seem like an affordable option, but in practice that might not shake out to be true.

To learn more about the pros and cons of Web.com, read our Web.com Website Builder Review.

WordPress

WordPress is one of the most popular website builders on the market, and with good reason. This content management system (CMS) is highly customizable, endlessly flexible, and can be one of the least expensive options available to small business owners. WordPress consistently ranks as one of the best website builders in the world, and it can be a good choice for your business website.

However, WordPress does have its drawbacks. Site owners must purchase their own domain name and hosting package, and they also have to perform routine maintenance tasks like updating their website and plugins and conducting site backups. In addition, WordPress is not an easy-to-use builder, especially when compared to other recommended options like GoDaddy, Wix, or Web.com. Typically, we only recommend WordPress to business owners who already have experience with the builder or are more tech-savvy.

To learn more about the pros and cons of WordPress, read our WordPress Website Builder Review.

Wix

Wix consistently ranks high in our list of best website builders, and it’s easy to see why. Having been around for a while, Wix has updated well with the times and remains a very sleek, modern platform where users can create a high-performance website without having to spend too much time learning about web design. Its templates feature beautiful designs, and there are many customization options available — as well as a (very limited) free plan for users looking to save some money.

Despite all of this, some of these added features come with an extra layer of complexity. Using Wix’s editor is simply not as easy and intuitive as some of its competitors. Wix also lags behind when it comes to analytics and other basic metrics a small business owner will need to keep track of growth. Finally, despite offering a free plan, there are a lot of features missing from it — like a Wix subdomain — and Wix premium plans run a bit steeper than the likes of GoDaddy and Web.com.

To learn more about the pros and cons of Wix, read our Wix Website Builder Review.

How to Choose a Website Builder for Candle Makers

Choosing a website builder is one of the most important decisions you will make when it comes to building your online store and website for your candles. If none of the suggestions above seem like they will fit your needs, then you’ll need to select a different builder. This section will give you a framework to make the decision in the most effective way possible. 

Once you have an idea and guidelines of how you will make this choice, check out our Best Website Builder of 2025 review for several different options and reviews of each builder.

Ease of Use

The most important factor when choosing a website builder is its ease of use. It doesn’t matter how many bells and whistles or beautiful templates the builder has if you can’t figure out how to use it.

Of course, all builders will have a learning curve. But, some are just considerably simpler than others. WordPress, for example, is an absolutely amazing tool that gives you almost limitless flexibility but is one of the least intuitive builders on the market. 

Most small businesses that use WordPress end up hiring developers and marketers to create and manage their websites. This is not a bad thing, per se, but it’s a decision you will have to make. After all, you know your business and its needs best.

Speed of Implementation

Similar to ease of use, speed of implementation is an important factor when starting a new site from scratch. When beginning a new business, you will have a massive number of tasks that need to be taken care of in order to get things going. Creating a website is absolutely one of the most important.

With this being said, it obviously makes more sense to use a tool that can have you up and running quickly. Some builders are better suited than others when it comes to a new site. 

Some give you a blank slate to work from, others give you templates, and others still use AI to understand your unique needs and help to fill in some of the blanks for you. The right answer for you may be different than for someone else, but understanding this will give you a massive advantage when selecting your builder.

Expandability

Expandability is less about what you want to do with your website now and more about what your long-term ambitions are. 

For example, let’s say that you are starting a basic website that helps your customers find where your business is and gives them multiple ways to contact you. Two years from now, you know that you want to have a full-blown software-as-a-service (SaaS) app on your website. There’s a good chance that the tools you need are going to be very different between now and then.

Something to note is that using one system doesn’t mean that you can never change platforms. That being said, migrating a site from one tool to another is usually a pretty in-depth undertaking and at least a medium-sized headache.

In the beginning, try to look forward and plan into the future for what your needs will be at different stages of your business. This will give you the insight you need to make the best decisions possible.

Additional Factors

Along with the three that we have mentioned, there are other factors that may guide your choice of website builder:

• Price — Naturally, price is a factor when choosing a website tool. If you’re starting a small blog, there’s no reason that you would need a major ecommerce suite. Keep in mind, however, that your business will be supporting this website, and hopefully, your revenue will make these $10 to $30 per month expenses look like a drop in the bucket.
• Templates and Themes — Good web design can be tricky. Do you know exactly what should go on your homepage? Having a large library of templates gives you a running start when it comes to designing the pages that will make up your website.
• Responsive Design — For the most part, all builders nowadays should have this figured out for you, but keep in mind that if your website doesn’t look good on all screen sizes (e.g., mobile, desktop, tablet, etc.), you’ll alienate a large number of your customers. Have you ever backed out of a website because it looked terrible on your phone? That is what you want to avoid for your own website.

Final Thoughts

After considering the distinct needs of a candle-making business website, we determined the best tool for the job is the Shopify Website Builder.

With its ability to organize and display all of your products while helping you to easily manage inventory, you can drive sales through social media in less than a day with this user-friendly builder.