Best Website Builder for Private Fashion Labels in 2025

Best Website Builder for Private Fashion Labels: Our Recommendation

Our #1 recommended website builder for private fashion labels is Shopify. Its featured collections tool makes it easy to highlight your top sellers or new items, and the Shopify website builder makes it easy to add products, edit pages, and add anything your online store might need to thrive.

Using the Shopify Website Builder for Private Fashion Label Websites

It’s important to understand what your goals are when you begin creating a website for your business. When building a private fashion label website, your primary objectives likely will be to:

• Showcase your most impressive clothing designs and seasonal ranges.
• Keep customers in the loop about your sales and new garments.
• Create an online home for new customers to find your business.

The Shopify website builder comes with built-in tools to help you accomplish all of these goals. For example, it provides several different ways to display a group of products on a webpage. You can even add a video, giving you the flexibility to get creative with how you showcase your clothes.

You’ll likely also want to organize your different clothing lines into easy-to-navigate sections on your website so customers can just click through to browse. You can group your winter coats together, for example, or create your own special summer catalog. It’s all up to you. 

The beauty of working with the Shopify website builder is that it’s built for ecommerce. That means every tool it provides is designed to help you drive sales.

Here’s an example of what we mean:

As you can see in the above screenshot, the Shopify platform has several different “Theme Sections” you can use to highlight your fashion lines in distinct ways. Once you find an option that works best for you, just select it and the Shopify website builder will automatically place it on your site.

This is how the entire Shopify platform functions: different sections go on individual webpages and those pages make up your website. There’s no coding or difficult formatting required.

Another major benefit of using the Shopify website builder is access to its “Product Reviews” app, which allows customers to rate and review your products. Shopify offers this free app with each of its website-building plans. 

You can display customer reviews on any page of your website, and Shopify will ensure they’re positive and updated regularly. This is a great way to showcase your private fashion label’s quality manufacturing, your delivery turnaround time, and your unique design flair. 

With Shopify’s “Product Reviews” app, you also can personalize the look of the star ratings for your items to align with your brand. Moreover, because Shopify provides this app, Shopify’s support team is there to help you if you ever run into an issue.

Once a site visitor selects a garment to view, they can immediately see the star rating for each color and size available as well as glowing reviews from your satisfied customers.

These are just a few of the useful features included in Shopify’s website-building platform. There’s a reason why we rate it the best for ecommerce.

Getting Started With Shopify

One of the other major benefits of the Shopify Website Builder is the ease of getting started. All you have to do to begin your free trial is enter in your email, a password, and the name of your shop. Shopify will then ask you a quick series of questions to better customize your shop theme. Fill out the sections accordingly and select “Clothing” for the industry you operate in.

Once you click “Enter my store,” you’ll be taken to your Shopify dashboard, where you can begin creating your online shop.

Shopify’s builder uses your answers to better understand your business name and type so as to construct a theme that’ll best suit your business.

Once here, you can begin to customize the theme to match your branding or choose a new one entirely. There are ways to begin adding products, connecting to social media to sell on other platforms, and even ways to collect customer emails for future alerts and sales campaigns.

Depending on the level of customization that you would like to do, you can continue to add, change, and move things around until you have your dream website!

Cons of the Shopify Website Builder for Private Fashion Label Websites

While this website builder is our recommended pick for private fashion labels, it’s not totally flawless. There are a few things that may push certain users to other builders. These cons include:

• Lack of Payment Flexibility — If ecommerce will represent a large part of your business, this is an important consideration. Unless you use the Shopify Payments system in your online store, you’ll incur a 2% transaction fee on every purchase. If you want the flexibility to offer your customers different ways to pay (e.g., PayPal or Apple Pay), this may feel limiting. Shopify Payments also aren’t accepted in several countries, which can limit your international reach. Moreover, you must use Shopify Payments as your main payment gateway if you offer a subscription service.
• Limited Versatility — While we’re assuming you plan to conduct some amount of ecommerce, the Shopify website builder may not seem worth the cost if that’s not all you do. Shopify’s website-building plans start out with a fairly steep price tag. That means smaller shops and start-up designers might feel a bit pinched — especially those trying to expand their website content to attract new visitors. If you’re a complete beginner who hasn’t made any online sales yet, consider GoDaddy or Wix instead. Both offer more affordable options with light ecommerce capabilities.

For more information on the Shopify Website Builder, check out these articles:

• Shopify Website Builder Review
• How to Make a Shopify Website
• How to Use the Shopify Website Builder
• Shopify Website Builder Pricing and Plans
• Shopify Website Examples

Web.com

Like most website builders nowadays, Web.com enables users to quickly create a functional website without needing to write a single line of code. It also includes an extremely affordable signup offer for the first month, which allows for time to learn the platform before having to truly pay for it. As one of the first website builders available on the internet, it has also perfected the art of drag-and-drop functionality and includes fast uptimes, allowing your site to be better optimized for search engines. 

The problem is that Web.com hasn’t entirely updated with the times. Its templates feel a bit outdated, and there are moments when using the editing tool feels a little less intuitive than it does on more modern platforms like GoDaddy, Wix, or Squarespace.  Additionally, despite the low cost of premium plans at signup, these prices skyrocket after the first monthly billing cycle. This may make it seem like an affordable option, but in practice that might not shake out to be true.

To learn more about the pros and cons of Web.com, read our Web.com Website Builder Review.

WordPress

WordPress is one of the most popular website builders on the market, and with good reason. This content management system (CMS) is highly customizable, endlessly flexible, and can be one of the least expensive options available to small business owners. WordPress consistently ranks as one of the best website builders in the world, and it can be a good choice for your business website.

However, WordPress does have its drawbacks. Site owners must purchase their own domain name and hosting package, and they also have to perform routine maintenance tasks like updating their website and plugins and conducting site backups. In addition, WordPress is not an easy-to-use builder, especially when compared to other recommended options like GoDaddy, Wix, or Web.com. Typically, we only recommend WordPress to business owners who already have experience with the builder or are more tech-savvy.

To learn more about the pros and cons of WordPress, read our WordPress Website Builder Review.

Wix

Wix consistently ranks high in our list of best website builders, and it’s easy to see why. Having been around for a while, Wix has updated well with the times and remains a very sleek, modern platform where users can create a high-performance website without having to spend too much time learning about web design. Its templates feature beautiful designs, and there are many customization options available — as well as a (very limited) free plan for users looking to save some money.

Despite all of this, some of these added features come with an extra layer of complexity. Using Wix’s editor is simply not as easy and intuitive as some of its competitors. Wix also lags behind when it comes to analytics and other basic metrics a small business owner will need to keep track of growth. Finally, despite offering a free plan, there are a lot of features missing from it — like a Wix subdomain — and Wix premium plans run a bit steeper than the likes of GoDaddy and Web.com.

To learn more about the pros and cons of Wix, read our Wix Website Builder Review.

How to Choose a Website Builder for Private Fashion Labels

Choosing a website builder is one of the most important decisions you will make when it comes to building your online store and website for your garments. If none of the suggestions above seem like they will fit your needs, then you’ll need to select a different builder. This section will give you a framework to make the decision in the most effective way possible.

Once you have an idea and guidelines of how you will make this choice, check out our Best Website Builder of 2025 review for several different options and reviews of each builder.

Ease of Use

The most important factor when choosing a website builder is its ease of use. It doesn’t matter how many bells and whistles or beautiful templates the builder has if you can’t figure out how to use it.

Of course, all builders will have a learning curve. But, some are just considerably simpler than others. WordPress, for example, is an absolutely amazing tool that gives you almost limitless flexibility but is one of the least intuitive builders on the market. 

Most small businesses that use WordPress end up hiring developers and marketers to create and manage their websites. This is not a bad thing, per se, but it’s a decision you will have to make. After all, you know your business and its needs best.

Speed of Implementation

Similar to ease of use, speed of implementation is an important factor when starting a new site from scratch. When beginning a new business, you will have a massive number of tasks that need to be taken care of in order to get things going. Creating a website is absolutely one of the most important.

With this being said, it obviously makes more sense to use a tool that can have you up and running quickly. Some builders are better suited than others when it comes to a new site. 

Some give you a blank slate to work from, others give you templates, and others still use AI to understand your unique needs and help to fill in some of the blanks for you. The right answer for you may be different than for someone else, but understanding this will give you a massive advantage when selecting your builder.

Expandability

Expandability is less about what you want to do with your website now and more about what your long-term ambitions are. 

For example, let’s say that you are starting a basic website that helps your customers find where your business is and gives them multiple ways to contact you. Two years from now, you know that you want to have a full-blown software-as-a-service (SaaS) app on your website. There’s a good chance that the tools you need are going to be very different between now and then.

Something to note is that using one system doesn’t mean that you can never change platforms. That being said, migrating a site from one tool to another is usually a pretty in-depth undertaking and at least a medium-sized headache.

In the beginning, try to look forward and plan into the future for what your needs will be at different stages of your business. This will give you the insight you need to make the best decisions possible.

Additional Factors

Along with the three that we have mentioned, there are other factors that may guide your choice of website builder:

• Price — Naturally, price is a factor when choosing a website tool. If you’re starting a small blog, there’s no reason that you would need a major ecommerce suite. Keep in mind, however, that your business will be supporting this website, and hopefully, your revenue will make these $10 to $30 per month expenses look like a drop in the bucket.
• Templates and Themes — Good web design can be tricky. Do you know exactly what should go on your homepage? Having a large library of templates gives you a running start when it comes to designing the pages that will make up your website.
• Responsive Design — For the most part, all builders nowadays should have this figured out for you, but keep in mind that if your website doesn’t look good on all screen sizes (e.g., mobile, desktop, tablet, etc.), you’ll alienate a large number of your customers. Have you ever backed out of a website because it looked terrible on your phone? That is what you want to avoid for your own website.

Final Thoughts

Based on the specific needs of a private fashion label website, we believe the Shopify website builder is the best tool for the job.

Its built-in reviews and product collection features will make highlighting your unique clothing designs extremely easy. Moreover, the Shopify platform’s simplicity will help you get your site up and running in just a few hours.